Age makeup for green eyes. Age-defying makeup, or All the best for adults! Make-up for the impending century for every day

After 30-35 years, the structure of the skin and the shape of the face begin to change. This means that you need to reconsider both the rules of care and the technique of applying makeup. As you age, you will have to adjust your makeup rules more and more. Skin after 40 years requires even more careful attention. Some techniques for creating an image that were acceptable for a thirty-year-old woman become prohibited. Anti-aging makeup dictates its own rules that any woman should know.


Makeup after thirty: secret techniques

At the age of 30-35 years, the main task of applying makeup is to even out skin tone. It is no coincidence that more attention is paid to this stage: the face should be even and smooth. This will visually rejuvenate him. Those who don't need to care about foundation are women 25 years old. Their skin has an even, healthy color.

First of all, you need to correctly determine your facial tone. The basic rule of makeup artists “One tone lighter is five years younger” in this case should be made the main one. The ideal foundation should blend with the natural skin pigment, or better yet, be a little lighter. But using dark colors is strictly prohibited: it makes you look incredibly old. Pinkish and light beige tones are refreshing, which should be selected according to the natural undertone of the skin: pink or yellow.

The texture of the foundation is also important. It should not be too dense or greasy, although a light fluid will not work. Apply the product pointwise, with light movements, to evenly “stretch” the tone across the face. The layer should be neither thick nor thin. You can check the correct distribution by subjective sensations: if the foundation is felt on the skin, there is too much of it.

The following techniques visually refresh the face after 30-35 years.

A foundation of a lighter shade can lighten the area of ​​the lip folds, clusters of small wrinkles, the center of the forehead, and the inner corners of the eyes. This will hide the signs of active aging that begins after 35 years.

To fix anti-aging makeup, use a light powder of the main shade or completely colorless. Then, using a lighter powder or powder concealer (without shimmer), you need to lighten the upper part of the cheekbone from the temple to the nose, draw a line along the center of the nose from the forehead to the chin.

Features of makeup after 35 years

After 35 years, you need to give up some of your usual cosmetic products. The following should be added to the unwanted list:

  • black eyeliner pencils;
  • black voluminous mascara;
  • oily foundations and correctors;
  • bright lipsticks or lip glosses;
  • bright blush;
  • clear dark eyeliner pencils for lip contour;
  • dark ones are dense or, on the contrary, very light concealers;
  • shimmer shadows, especially those with obvious sparkles.

The makeup of a woman of this age can be quite bright, but only if it does not emphasize her age. Shimmer will make the emerging wrinkles obvious, thick, bright lipstick will emphasize the folds on the skin of the lips, and black eyeliner will visually add age.

What in return? Gray, brown or green eyeliner pencils, neutral lipsticks, soft pink or peach blush, matte eyeshadow. It is important to highlight natural beauty, hiding age-related changes.

Anti-aging makeup step by step

The makeup sequence after 35 years must follow certain rules. For convenience, an example of anti-aging makeup is discussed step by step.

  1. After cleansing, apply day cream to the skin, wait until completely absorbed, and blot off any remaining residue with a dry cloth.
  2. Apply foundation using light blotting movements (preferably with a cosmetic sponge). Stretch the tone over the entire face, including the area at the hairline. Using a lighter medium, draw in the cheekbones and forehead.
  3. Instead of regular powder, it is better to use colorless mineral powder to set makeup. It will disguise pores, wrinkles, unevenness, pigmented areas due to reflective particles.
  4. Use a dark gray or brown pencil to draw an eyebrow line. It should not be too thin - it does not make you look younger, but makes your face look ridiculous. It is best to use eyebrow shadows rather than a pencil.
  5. Blend a small amount of blush over the apples of the cheeks.
  6. Apply matte shadows of a neutral shade to the moving eyelid: beige, gray, peach, champagne. Darken the outer corners of the eyes. It’s good to shade the boundaries of the transition.
  7. For Asian eyes, you can use dark eyeliner, but it should be blended thoroughly.
  8. Use dark shades of eye shadow or a pencil (except for black) to draw the line of the upper eyelid. To open your eyes, you need to draw eyeliner from the center of the eyelid to the temple, leaving the inner part free. This technique is mandatory for those with Asian eyes.
  9. Apply lengthening or curling brown mascara in one or two layers. To make up Asian eyes, you need mascara with a volume effect to visually open up your eyes and widen narrow eyelids.
  10. Use a neutral pencil to draw a lip line, apply matte lipstick in discreet colors: pinkish-neutral, beige, light brown. Instead of lipstick, you can use gloss with a “wet” effect.

Particular attention should be paid to avoid using clearly drawn lines in makeup. They can emphasize age, and a woman over 35 years old hardly needs this.

Makeup after 40 years

Forty-year-old women should be even more careful about applying both everyday and holiday makeup. The foundation must be moderately light so as not to emphasize wrinkles, but also dense enough to even out the tone. A water base is better than an oil base. After 40 years, you will also need protection from UV radiation (at least 15 points). It is better to give preference to light shades.

After 40 years, be sure to use concealer under the eyes and on problem areas. However, you need to choose it so that the product does not emphasize wrinkles and does not burden the look. Apply the product under the eyes in the lightest layer so that the concealer does not roll off and in no case emphasizes age-related changes. The purpose of a concealer is to disguise deep wrinkles, shadows under the lower eyelid, pigment spots, spider veins, and even out the face.

Eye makeup after 40

The eyes and eyebrow line should be given special attention.

The color of the shadows is of primary importance in eye makeup after 40 years. If possible, you should abandon eyeliner or replace it with shadows or a colored pencil of a soft, delicate shade.

Shadows in the color of ice cream, peach, champagne, as well as gray, soft brown, and olive shades will give a healthy, rested look to the face after 40 years. Brick, golden, and beige shadows can make your eye makeup more noble.

The texture of the shadows should be matte, the color is preferable to pastel shades. This will make the makeup noble, stylish, and discreet. For those with Asian eyes, green, golden, and caramel shades are perfect. Pink pigment should be avoided. The technique of applying and shading eye shadow for Asian eyes can be learned from the photo.

Eyebrows need to be combed thoroughly, all excess hairs removed, and shadows of a suitable shade applied: dark gray, light brown. If you wish, you can have your hair dyed in a salon: an experienced technician will select the ideal shade, form an eyebrow line of the correct shape and thickness.

After 40 years, you should stop dyeing your lower eyelashes. This technique will visually open your eyes.

Lipstick and blush in age makeup

The use of blush is mandatory. The right shade (peach, very light) will refresh an aging face.

Lips should absolutely not be drawn with a bright pencil. Visually, you should strive for greater plumpness, because after 40 years, the density of the skin and the plumpness of the lips are irrevocably lost. You need to outline the outline with a colorless or contour pencil that matches the tone of the lipstick, and apply lipstick of a neutral shade. Scarlet, burgundy, dark purple, and raspberry lipstick visually ages. But the use of lip products with a volume effect or a wet shine is acceptable.

Women after 35-40 years old need to use all the secrets of applying anti-aging makeup.

How to get rid of wrinkles after 30?

All women after 30 face the problem of wrinkles appearing on their face. And now you look at yourself in the mirror without pleasure, noticing age-related changes.

  • You can no longer afford bright makeup; you control your facial expressions so as not to aggravate the problem.
  • You begin to forget those moments when men complimented your impeccable appearance, and their eyes lit up when you appeared...
  • Every time you approach the mirror, it seems to you that the old days will never return...

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Age makeup or makeup after 40 years

With age, the skin loses elasticity, becomes dull, and wrinkles appear. Even if you constantly use modern cosmetics, you can postpone the fading process for a while, but this time should be used to learn new makeup tricks for women after 40 years.

You can look well-groomed and fresh at any age. The main thing is to know how to apply makeup correctly after 40 years. The older a woman is, the more time she should spend on self-care. Whether it’s young girls who can afford to go out without foundation or lightly touch their lips with lipstick - after the age of 40, negligence will only emphasize age.

Makeup rules after 40 years

Is it possible to master makeup techniques after 40 that make you look younger? Of course, some secrets and rules will help here too.

Use only proven cosmetics from well-known companies, the quality of which is controlled in serious laboratories, and in their production they use ingredients that are safe for the skin. It is possible to hide skin defects and make wrinkles less noticeable only if good cosmetics are used. Cheap shadows bought by chance at a stall are unlikely to match the specified color scheme and will crumble. And inexpensive lipstick will roll or smear.

If you have never used blush, then you should reconsider your makeup requirements. Applying anti-aging makeup involves creating a beautiful skin tone. With age, the complexion becomes dull, the skin becomes pale, and it makes sense to freshen it up a little by applying a natural-colored blush to the cheekbones.

Often red blood vessels appear on the surface of the skin, which immediately catch the eye. You won't be able to cover them with foundation. But there are special products (corrective cream with a greenish tint) that neutralizes unwanted redness and the vessels become less noticeable. Corrective cream is applied under the foundation.

When applying anti-aging eye makeup, pay special attention to the choice of shadows and use light shades. It is in the eye area that the first wrinkles appear. The brighter the eye makeup, the more it reveals the woman’s age to be over 40.

With age, the contour of the lips becomes unclear. And therefore, before applying lipstick, you should carefully draw it with a pencil. The color of the pencil should be slightly darker and the same color as the lipstick. Let's reveal a little secret: you can draw not only the outline with a pencil, but also paint over all your lips, and then apply lipstick on top. In this case, the lipstick will last longer and more evenly.

What to avoid in makeup after 40?

Makeup for any age and face type has its own characteristics and secrets. What women over 40 should not do to make their makeup look natural and fresh:

Apply a thick layer of foundation. Natural makeup after 40 years - foundation applied in 1 layer. If there is too much, you can blot the excess with a paper napkin.

Use shadows with mother of pearl. Shadows should be matte and preferably dry.

Use clear lip gloss. It is better if the color of the gloss is matte.

Use black eyeliner. An alternative option is a gray eyeliner.

Get carried away with powder. Use this remedy only when absolutely necessary. With age, the skin becomes dry, and the need to get rid of oily sheen disappears by itself.

Apply mascara to your lower eyelashes. When painting your upper eyelashes, blink a few times - this is enough for a little color to appear on the lower eyelashes.

Apply bright blush and rich lipstick.

Thinly pluck eyebrows.

What products should a woman over 40 have in her makeup bag?

BB cream is a unique product that can replace day cream, foundation and makeup base. This tool is multifunctional. It provides intensive skin care. It helps hide many imperfections, which include nearby blood vessels and wrinkles.

A face corrector with a lifting effector is what an adult woman needs: it will hide imperfections and tighten the skin.

An eye cream that reduces the appearance of wrinkles. You need to choose products that provide intense hydration, which is necessary for aging skin.

A makeup base that will fill in wrinkles and make your skin smoother. Thanks to it, the foundation will go on smoother.

Features of age makeup

How to choose foundation after 40 years

An important rule: before applying foundation, the skin must be cleansed and lubricated with moisturizer 15-20 minutes before applying makeup. As you age, your skin becomes dry and requires additional hydration throughout the day.

Before applying anti-aging makeup, you need to choose a high-quality foundation. The shade should be a tone lighter than the skin so that the complexion becomes fresher - this makes the face look younger. The foundation must be water-based and also contain a sufficient sun protection factor (at least SPF 10). Broken blood vessels, age spots, dark circles under the eyes and other defects are hidden by first applying concealer. At the end, you can lightly powder the skin, but do not apply too thick a layer - you will end up with a mask on your face, and this will age you.

It will not be possible to completely hide wrinkles, however, proper makeup at 40 requires working on particularly problematic areas - the folds around the mouth and eyes. Choose a light base for makeup and, using small strokes, carefully “drive” the foundation into the location of the crease. This will make wrinkles less noticeable.

How to dye eyebrows

Makeup for women over 40 involves carefully drawing out the eyebrows. What does this mean? Over the years, the hairs become thinner and lighter, and the eyebrows no longer look thick. You need to accustom yourself to the fact that eyebrows need to be drawn. How to do it right?

First create the correct shape. String eyebrows are a relic of the past, and thick eyebrows will look unkempt. Medium thickness is exactly what an adult woman needs. We select an eyebrow pencil to match the main hair color or a little lighter. We comb the eyebrows and draw in the missing hairs and places where the hair is thinner and lighter with neat strokes. Then, using a special brush, the eyebrows are combed again and the drawn strokes are shaded. This creates the necessary thickness and desired shade.

How to paint your eyes at 40

The first wrinkles appear around the eyes, so eye makeup for those over 40 should be applied with extreme caution. Immediately give up bold eyeshadow, which will simply gather in folds and create an unkempt look. You should not use contour pencils with glitter in your makeup. Avoid pearlescent shadows and too bright shades. Age-related eye makeup should not be bright and flashy.

You can highlight your eyes with a regular contour pencil in a natural, brown or gray color. Shadows are chosen exclusively in dry pastel shades. They are applied in one layer and lightly powdered on top.

Eyelashes are painted in one layer. With age, the eyelids droop a little and thick eyelashes will only aggravate the problem, making the image sloppy. If your eyelashes and eyebrows are not bright enough, you can dye them in a salon and choose the appropriate shade.

What lipstick color to choose for makeup after 40

The formation of fine wrinkles around the mouth requires careful application of lipstick and choosing the right shade. It is best to choose a lipstick in a natural shade with a matte texture. It is advisable to use a contour, but it is not always appropriate.

If the wrinkles around the mouth are small, then you need to apply a little foundation, touching the natural contour of the lips, then carefully draw the contour and apply lipstick with a brush. You can apply a little foundation to the center of your lower lip.

If the wrinkles are too deep and it is impossible to disguise them, then the contour is not used. Apply a little gloss in a natural shade to your lips.

You also need to be careful with the color of lipstick, since too light colors will make the image blurry, and dark ones will draw too much attention to wrinkles and will only show age. The ideal option would be coral and pink colors.

Makeup for a 40 year old woman step by step

1. Apply foundation after preliminary preparation of the skin. If necessary, we mask problem areas. It is important to remember that the foundation is also applied to the eyelids and earlobes so that the transition line is not too clear.

2. Carefully highlight your eyebrows with a pencil and blend the strokes.

3. When choosing shadows, give preference to pearl, light gray, light green, golden, soft pink, mauve, beige and silver-green matte shades. Shadows should not repeat the color of the iris - the eyes cease to be expressive. Use 2 shades: apply a light shade to the upper eyelid from the lash line to the eyebrows, apply a dark shade to the moving eyelid. Only the lower eyelid is lined with a gray or brown pencil to make the eyes more expressive.

4. Eyelashes are painted with black or brown mascara in 1 layer. If you wish, you can use false eyelashes, but it is better to do this in a salon with a good specialist who will select the optimal thickness and length.

5. Choose creamy blush because it blends better. Apply them to the area from the bottom of the cheeks to the top and blend very carefully.

6. Apply foundation around the lips, carefully draw the contour of the lips and apply lipstick with light movements. It is best to wear lipstick with a brush: this way the makeup turns out natural and the lipstick lasts longer.

Daytime makeup at 40

Makeup for a 40-year-old woman is done in soothing colors. You can highlight your eyes or brighten your lips. Shadows are selected depending on skin type, hair and eye color. Dark gray is considered to be a universal shade.

Brown-eyed brown-haired women should pay attention to cool shades of brown, shadows with a golden tint or light turquoise.

Light-eyed and fair-skinned women should pay attention to pastel shades (pink, lilac, blue-gray).

For bright brunettes, it is enough to effectively line the eyes, but you can completely abandon the shadows. The only makeup rule for a 40-year-old woman is not to use liquid eyeliner. It is better to highlight the eyes with a dark pencil, applying small vertical strokes. If you decide to use eyeshadow, try a combination of gold and pink shades.

Autumn colors are suitable for brown-eyed blondes: beige, brown, bronze tones and ocher.

Instead of lipstick in daytime makeup, you can use lip gloss in calm shades.

Evening makeup for a woman 40 years old

A 40-year-old woman's evening makeup is always brighter than her daytime makeup. It looks more solemn and beautiful, but it also takes longer to apply. Carefully prepare the skin for applying foundation.

As for choosing the shade of shadows, it is important to take into account the type of appearance. Women with fair skin and light eyes should use shades of silver, purple, and dark blue in evening makeup.

Dark brunettes can wear mocha-colored eyeshadow. For red-haired ladies, olive or dark brown shades are suitable.

Age makeup: photo

Makeup for blue eyes after 40 years

Makeup for brown eyes for women over 40 years old

Makeup for green eyes after 40 years



Age makeup before and after photos

The main task of age-related makeup- hide some facial imperfections, refresh the skin, give the image youthfulness and brightness.

Makeup artists know universal techniques, suitable for women of elegant age and making them more beautiful.

Woman 45, 50 or 60 years old, who does not neglect light makeup, looks fresher and more well-groomed than her peers.

Using cosmetics can be disguised fine wrinkles and broken capillaries, hide unaesthetic brown spots that indicate age.

Correctly selected products will make the skin more elastic and fresh, slightly tighten the oval of the face, and remove sagging.

Don't overuse makeup, turning the face into a motionless mask. Too heavy textures, large sparkles, neon-bright shades and bold experiments with color are contraindicated for ladies of elegant age. Modern cosmetics with a light texture, blurred contours, and a complex range that combines soft and deep shades are suitable for them.

Makeup artists recommend reconsider the palette you used in your youth. Instead of bright red colors, it is better to use more delicate tomato or strawberry shades; radical black should be replaced with dark brown or velvet gray.

Basic makeup rules

The main rule- moderation in everything. Professional makeup artists recommend not to cover up every spot on the skin, but to improve the background and place accents correctly. Instead of dense ones, you should use primers with a lifting effect.

Greenish base shade will hide burst blood vessels, pink will refresh sallow skin, golden will give your face a rested, youthful look. For aging skin that has lost its elasticity, liquid foundations are suitable that are easily distributed over the face and do not create a mask effect.

To cosmetics didn't emphasize wrinkles, you also need shadows with a long-lasting formula. Such products do not smudge, do not bunch up, and do not lose color brightness throughout the day. Special bases that are applied under makeup will help improve the adhesion of cosmetics to the skin.

better A round fluffy brush, or a smaller brush of the same size, is convenient for applying loose blush. You can add an eyeshadow brush and an accessory in the shape of a flat fan made of natural bristles to your home cosmetic arsenal, which is convenient for removing excess makeup.

Watch the video to see how to perform age-related makeup:

Age makeup of the impending century

A common problem for older people– drooping upper eyelids and swelling under the eyes. They give the face a tired, sleepy look and visually add several years to the woman. Correctly applied makeup will help improve the situation.

As a base, you need to choose a base for the shadows with lifting effect. It will thicken the skin, slightly tighten it and prevent the shadows from rolling off. Light cream shadows or a pencil product are applied to the upper eyelid. It is convenient to distribute cosmetics over the skin with the pad of your finger. The contours of the application should be blurred, this makeup looks softer.

Lower eyelid can be carefully emphasized with a powder pencil in a soft gray or brown shade. The line is drawn from the outer corner of the eye to the middle of the eyelid. On the fleshy part of the fold hanging over the upper eyelid, using a brush, draw an arc with gray-brown or beige shadows. This technique will optically reduce the eyelid and make the eyes more open.

On the eyelid near the eyelashes a small portion of cream or light gray shadows is applied, visually enlarging sunken eyes. You can finish your makeup with gray or dark brown mascara. It is applied in layers, increasing the number of layers at the outer corners of the eyes.

Simple makeup for every day

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Day makeup
for an older face it should be light, but not too light. It is important to restore the inherent colors of your appearance and hide noticeable imperfections.

Before applying makeup, you need to moisturize your skin with serum and day cream. Very helpful products with a slight lifting effect.

If the skin has lost tone, looks dull and loose, you can apply a corrective base to the entire face or part of it. Then a liquid foundation with reflective particles is applied. It is better to use a yellow-based tone, which hides redness well. The cream is spread with a sponge and secured with translucent loose powder.

On the convex part of the cheeks blush is applied in the form of powder of a soft reddish or pink-beige shade. You can use compact tan-colored powder; it will visually tighten your face and look very natural.

Forever shadows are applied in warm beige or cooler grayish-beige tones. It is better to abandon the contour pencil in favor of two layers of brown or velvet-gray mascara. Ladies with green or blue eyes can highlight their shade with plum or dark burgundy mascara.

Lips become thinner with age. You can add plumpness to them using a light apricot or pinkish-beige lipstick, complete with a pencil of the same color. First, the lip contour is outlined with a liner, then the lips are painted with lipstick. To make the layer thinner and more natural, lipstick can be applied with a brush or fingertip.

Evening look

For evening age makeup:

  • Need to use a base that tightens and refreshes the skin. It should be applied all over the face and upper neck. Using a sponge, foundation is distributed over the skin with a light silky sheen. A very thin layer of loose colorless powder is applied on top.
  • Under eye area It is better to retouch with a light cream corrector that hides redness and bruises.
  • For cheeks Cream languid pink colors are suitable. They are applied high on the cheekbones, carefully blending towards the temples. Be sure to shape your eyebrows by removing excess hairs and adding color and shine to the arches using special shadows and wax in a gray-beige color scheme.
  • Over lipstick neutral pink-beige or tomato color, apply a small portion of transparent gloss. It is important to put gloss in the center of the lips, it will visually make your mouth fuller and give your face a more youthful appearance.

For a video tutorial on age-related makeup, watch the video:

Watch the video below for a master class on natural age-related makeup:

Lately, the so-called “lifting makeup” has become increasingly popular - with the help of a few clever techniques you can really achieve the effect that it’s not a makeup artist who has worked on your face, but a cosmetologist. So, how to look 15 years younger without plastic surgery?

All lines are up!

There are several anti-age makeup life hacks, which we have already talked about, but the main rule of lifting makeup is that all lines should point upward.

This applies to the direction of shading shadows, blush, as well as applying a pencil (in no case should the corners of the eye be pulled down). In addition, sparkling textures are practically not used in anti-aging makeup - first of all, you have to forget about glitter shadows and pearlescent lipstick!

Popular

Focus on the eyes


Very rarely, anti-aging makeup is done with an emphasis on the lips. The fact is that bright lipstick of the wrong shade can highlight wrinkles, and dark lipstick almost always adds age. But focusing on the eyes is always a win-win option. It is worth taking into account the age-related characteristics of the skin: it is better to use dry shadows, be sure to apply them with a primer, and also avoid eyeliner on the lower eyelid and in no case highlight the mucous membrane of the eye.


Bright eyebrows


Working with the shape and color of eyebrows is the basis of anti-age makeup. It’s no secret that thin eyebrows almost always make us look older, but wider and more natural eyebrows, 1-2 shades darker than the main hair color, on the contrary, make us look 15 years younger!


Radiant skin


And finally, the main secret of lifting makeup is the perfect skin tone. It is better to choose a foundation that exactly matches your skin tone or is slightly lighter. You should be careful with powder - it tends to get into wrinkles and highlight imperfections. Therefore, many makeup artists rely on mineral powder for anti-aging facial makeup - it is suitable even for dry skin.

To look well-groomed and young, a modern woman at any age must use decorative cosmetics. There are special rules for applying makeup to aging skin. Age-appropriate makeup is something every respectable lady needs to master. The main thing is to love yourself and take some time to take care of yourself.

What it is?

All women, no matter how old they are, 30, 60 or 70, dream of looking younger. And sometimes they succeed.

Today, thanks to the latest achievements in cosmetology, most women of elegant age have forgotten what wrinkles are. The modern woman pays great attention to caring for her face. Anti-aging procedures, lifting, both at home and when visiting beauty salons, as well as good heredity, can delay their appearance up to 60 years. True, it is not only wrinkles that give away age. Sometimes we observe that a lady has practically no spots, no age spots, her face has a healthy color, but she looks older than her age. It turns out that the main thing that happens to the skin of the face and greatly affects the appearance is the fact that elasticity is lost, the oval shape of the face violates its geometry. There is the appearance of drooping eyelids, bags under the lower part of the eye, the mouth droops in the corners, and the nasolabial folds deepen. All this adds several years at once.


In this situation, it is not enough to visit the salon often and take care of your facial skin at home. For women of an elegant age, makeup begins to acquire paramount importance. You can’t, like in your youth, just emphasize your advantages.

Graphically, age-related makeup is based on correcting all directions of descending lines; its task is to reverse them, to give them a different upward direction.

Of course, a 50-year-old woman cannot turn into a young lady with just makeup. However, a competent anti-aging make up will transform her, making her several years younger and fresher.


Features and Benefits

The main feature of age-related makeup is its natural nature.

After all, a modern woman of elegant age is no longer so susceptible to the onset of wrinkles thanks to the latest technologies in the field of cosmetology. The peculiarity of this makeup is, first of all, to disguise age-related changes. And the main changes concern the loss of elasticity.

The face of an older lady is different from a young one: it is characterized by a drooping eyelid line, a downward displacement of the corners of the lips, and the appearance of a nasolabial fold. Decorative cosmetics, applied skillfully and competently, can mask all these changes that come with age and reduce them visually. This is the advantage and peculiarity of age-related makeup.

A distinctive feature of eye makeup for mature ladies is that they are highlighted and emphasized. Lipstick in age-related makeup should not be bright, so as not to once again emphasize age.

The primary task of makeup after 40 is to “make” the face of a mature woman look fresher and more well-groomed. The minimum task is not to make it older, the maximum task is to make it look younger.

Of course, you cannot turn a respectable lady into a young girl, but every woman is obliged to create the impression of being young and pretty at any age.


Types of make-up

Everyday and evening types of anti-aging makeup have their own characteristics.

We will step by step analyze the makeup technique for aging skin for each day.

Makeup for every day is based on concealing preparations, for example, foundation or concealer. To hide wrinkles, decorative cosmetics are selected in the same shade, maybe lighter, but not darker than the natural complexion.

Makeup artists recommend using a corrector to lighten wrinkles and folds on the skin of the face. The product must be applied carefully so that the application boundaries are not noticeable.


For dusting, loose powder is used, which contains reflective particles.

After 40 years, eyebrows need to be given special attention. Ungroomed eyebrows add age. Thick ones are corrected with tweezers, and if there are no eyebrows, ladies can use a modern remedy: permanent makeup.

Age-related makeup tends to give upward-pointing lines to facial features. The eyes and lips in the corners should be visually raised.

For shadows you need to use matte warm shades. If there is dark pigmentation in the lower part of the eyelids, you should not use purple and blue shades.


Black pencil is strictly contraindicated.

Makeup artists in age-related makeup recommend using only discreet blush in shades of peach and rose. To correct the oval of an older face, darker blush is applied under the cheekbone line, and lighter blush is applied to the convex part of the cheekbone.

Gradually, women's lips lose their noticeable contour, their volume decreases, and unwanted folds appear around them. All these shortcomings must be taken into account when applying lip makeup after 40. To make lipstick last better and longer, makeup artists use a contour pencil, and the line line may be slightly higher than the natural contour. The shade of the contour pencil must match the color of the lipstick; it can be a little lighter.




Evening or holiday make-up for adult ladies should be brighter and more expressive than everyday make-up.

Young girls are often embarrassed to wear red lipstick. And they are right, traditionally scarlet lips are an advantage of age, and on a young girl they look ridiculous.

You need to know some of the nuances of evening makeup.

First of all, for scarlet lipstick you simply need an impeccable background, this is a base that will match the color of your natural skin tone.

An expressive look for an older woman will be achieved by the ideal shape of the eyebrows, a neatly applied arrow line around the eyes and two layers of mascara only on the upper eyelashes; the lower ones do not need to be painted so as not to emphasize wrinkles.


If you have problems with drooping eyelids, the use of shadows is not recommended.

Festive makeup with red lipstick should be perfect and decorate a respectable lady.

Its basis is flawless lips with a clear contour. This is achieved by pencil tracing to match the lipstick, the contour is slightly shaded towards the center.

Then, using a brush, apply scarlet lipstick. For more volume, lips are powdered and painted with lipstick again.




How to choose cosmetics?

Age makeup should differ from any other makeup in moderation and careful application. He must look expensive, respectable and at the same time unnoticeable.

To perform such makeup, use only stable, high-quality products and only with a fine texture. According to reviews from makeup artists, these products cover the skin with a very thin layer, and the effect of a mask is not observed. This cosmetics looks very natural. The older the lady, the more well-groomed her image created with the help of makeup must be. Consequently, we choose decorative cosmetics only from high-quality, proven products from well-known brands.

The cosmetics industry produces many products for comprehensive skin care after 40 years. These are anti-aging products that significantly improve her condition. Use an anti-aging line "Capt", Dior. To care for the skin around the eyes, makeup artists recommend anti-aging eye cream "Dior Capture Totale Soin Regard Multi-Perfection."




It is very important to choose the color scheme of cosmetics that best matches the tone of a face that has already undergone photoaging. The choice of colors should not be too bright, but they should refresh the natural complexion.

Great importance is attached to masking changes that occur with age.

For example, brown spots on the face can be removed with pink concealer (for example, Bobby Brown Bisque Concealer).



The foundation is chosen to be the same tone as the skin or a little lighter. Based on texture, it is advisable to choose a foundation with a satin effect. Older ladies should not use products with shine; matting agents are also contraindicated. The best choice is loose powder "Diorskin Poudre Libre".

In make-up, older ladies prefer to use a delicate blush Menard or Dior Blush, they should have a fine texture.

When it comes to eyeliner, choose the contour Collistar, which has a brush with a sharp tip that allows you to apply a thin line when outlining. It is recommended to choose shadows in natural or pastel colors. The texture should be matte or satin. But pearlescent shadows will only emphasize wrinkles, so you need to avoid them. Palettes of five satin shadows from Dior- this is what you need.

It is preferable to choose lipstick in natural tones, closer to light ones, since dark ones will add age. However, the comparative brightness of the lipstick will not hurt, because a pale shade can make a respectable lady faceless.

Lip contour pencil C will add volume to your lips ollistar Lip Gloss. It is also a must have in your arsenal.




Update your makeup bag and then everything will work out for you.

How to apply it correctly?

Applying knowledge of the technique of applying decorative cosmetics for aging skin will help achieve good results in visual rejuvenation.

Step-by-step instructions for applying anti-aging makeup.

Step 1 – eyebrow correction.

Women don't always take their eyebrows seriously, but they can make a dramatic difference. Thick eyebrows make you look old; their absence makes your face uninteresting. When shaping your eyebrows, stick to the golden mean: well-groomed eyebrows should have a clear line. It is necessary to pluck out too long hairs, so we lift them to distract attention from drooping eyelids.


Step 2 – facial tone.

First, you need to refresh your look with a corrector for the area around the eyes, which has a tightening effect. It will disguise unwanted pigmentation of the eyelids and the area under the eyes.

After 40 years of age, you need to tint your face with as thin a layer as possible. Aging skin requires delicate handling; it is very sensitive, so it is better to apply foundation with clean hands and gentle movements.

We complete the tinting by applying loose powder. It will make the facial features softer, give the lady a well-groomed look and fix the makeup.



Step 3 – eye makeup.

Makeup artists very carefully choose the tone of a pencil or shadow for eyebrow correction. Usually it is matched to the tone of the hair. True, there is an exception: the use of black by both blondes and brunettes is strictly prohibited. It would be more correct to use a product of other shades, for example, gray or brown. To tint your eyebrows, use a special pencil. It has a dry texture and the applied eyebrow pattern is more natural. Some older ladies line their eyebrows with eye contour. This should not be done, as the texture of this product is too soft, so eyebrows lined with it will look unnatural.

Step 4 – lip makeup.

Older ladies lack lip volume; a precisely drawn contour line adds it. We use it to lift the corners of the lips, exaggerate the outline of the upper lip a little, drawing it slightly above the natural line. To make the lipstick stay on your lips longer and look natural, after application, shade the contour with a pencil from the edges to the center.


Step 5 – blush.

Without blush, makeup after 40 years will be incomplete. We use shades from pink to peach. A very thin layer of blush should be applied over the cheekbones, then blended out. This will give an aging face a fresher look.


Makeup artists give some tips on applying age-related makeup.

  • It is recommended to apply the tone to the face with your hands, namely with your fingertips. Older ladies have porous skin; it can only be treated well by applying the drug with short, jerky movements - it is more convenient to do this with your fingers.
  • One of the makeup artist’s color secrets: gray pigmentation is removed with purple concealer. Brown skin spots can be removed with pink concealer.
  • Check eye makeup on the open eyelid. In age-related makeup, what is done with the eyelid closed may simply not be visible on the open eyelid.
  • As a rule, after 40 people no longer paint the lower eyelashes; as a last resort, paint a small part of the eyelashes at the outer corner of the eye with mascara.
  • Makeup artists advise eyebrow correction to be done in the shape of a comma; round eyebrows on an adult woman look ridiculous. It is more natural to draw eyebrows not with a pencil, but with the help of shadows. The contour of the eyebrows should be drawn with dotted lines, strokes, and there should not be a solid line.


Age-related makeup has several taboos.

  • Age-related makeup does not allow the use of voluminous mascara; older ladies prefer to use the most ordinary mascara.
  • The use of any mother of pearl is unacceptable. The minimum that is allowed is a small amount just under the eyebrow.
  • Makeup artists advise replacing black with a softer color, for example, using dark shades of gray or brown.
  • Never choose a red-brown shade for eyeliner or mascara. This tone emphasizes the redness of the eyes.
  • And blue and purple shades will only enhance the impression of bruises under the eyes.
  • Age makeup never uses orange and light green shades - this is also a ban.
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